TCG has the capital, the credit expertise, and the track record. Billions underwritten. Nearly $1B committed across your real estate lending vehicles since early 2024. The constraint is not your ability to fund - it is getting enough of the right deals in front of your team consistently. Visora fixes that.
Book a Strategy CallYour underwriting is sharp. Your capital is deployed. But finding enough quality borrowers and intermediaries who fit your lending criteria - at the volume you need - is a different problem entirely. Here is what that looks like, and what changes with a system behind your team.
Most lenders rely on one channel. We build parallel pipelines across both intermediary sourcing and direct-to-borrower outreach so you are never dependent on a single source of deal flow.
We identify and engage mortgage brokers, loan correspondents, and capital advisors who originate deals that match TCG's lending criteria. Consistent outreach builds a steady referral pipeline without waiting for industry conferences or warm introductions.
We go straight to the sponsors, developers, and operators who need real estate capital - principals at firms that match your target asset classes and deal sizes. Personalized sequences that speak to their specific financing needs and timelines.
Most outbound vendors give you a template, a list, and a prayer. We built every layer of the system from scratch, because each one matters.
Most agencies rely on one channel and hope it works. We run coordinated outbound across email and LinkedIn, backed by enterprise-grade infrastructure.
The best campaigns die with bad inputs. We fixed the source. Every contact is verified, validated, and matched to your ideal profile before a single message goes out.
If it looks like a cold email, it gets ignored. We write copy that sounds like a real person reaching out with something relevant, because that is what gets replies.
No missed opportunities. Every channel. Every inbox. Our sending infrastructure is built to scale without sacrificing deliverability or reputation.
When you need edits, tests, or strategy, you get an expert, not a waitlist. Your campaigns are managed by someone who has done this at scale.
Most agencies hand you a spreadsheet. We push qualified leads directly into your CRM, tagged, scored, and ready to close.
CPL, ROI, reply trends, and 90-day forecasts, updated in real time, not once a month. You always know where you stand.
We build the deal sourcing engine. Your team focuses on what they are already good at - underwriting, structuring, and closing transactions that make sense for TCG's portfolio.
We build precision prospect lists across both channels: commercial mortgage brokers and intermediaries who originate deals in your target asset classes, plus direct borrowers - sponsors, developers, and operators who match TCG's lending criteria. Filtered by deal size, asset type, geography, and capital need.
Our intent signal layer identifies brokers actively looking for new lending partners and borrowers showing real estate financing behavior - searching for capital, posting about acquisitions, or showing signs of refinancing or recapitalization activity.
AI-augmented outbound sequences hit prospects through email and LinkedIn in a coordinated cadence. Each message is personalized - a mortgage broker gets a different angle than a multifamily sponsor seeking bridge capital. Conversations land on your team's calendar.
*Expected results based on comparable B2B verticals
Visora specializes in growth for B2B firms where the transaction is high-value, the market is defined, and the counterparty expects a real conversation, not a mass-blast email. Real estate lending and private credit are exactly that kind of market.
TCG's positioning is strong - decades of credit expertise, a disciplined underwriting approach, principals who co-invest alongside their partners, and a platform that has deployed nearly $1B across its real estate vehicles. The constraint is not your product. It is reach. We put your value proposition in front of more brokers, intermediaries, and borrowers, at the right time, through the right channels, so your origination team spends its time evaluating deals, not sourcing them.
Everything you need to know about working with Visora.
We ask for a 90-day commitment to give the system enough time to ramp and produce consistent results. You pay a monthly tech setup fee at cost to cover infrastructure, and beyond that you only pay for outcomes - interested prospects and qualified booked calls. We do not get paid unless you see results. After the first 90 days, we build an impact forecast based on your actual campaign data to project pipeline growth and expected results going forward.
Onboarding typically takes 7-14 business days. We will set up your infrastructure, build your target list, write your messaging, and launch your first campaign, all handled by our team.
We handle everything: list building, email and LinkedIn copywriting, technical setup, daily campaign management, lead qualification, and CRM syncing. You just show up to take qualified meetings.
We use a multi-step qualification process: ICP targeting, engagement scoring, and human review before any lead hits your CRM. You only see leads that meet your exact criteria.
No. We provide all the infrastructure, including email domains, LinkedIn accounts, and CRM integrations. You do not need to purchase or manage any additional software.
We complement your existing efforts by scaling volume, testing new channels, or targeting different segments. Many clients use us to expand capacity without hiring more origination staff.
Let us show you exactly how Visora would build a deal flow engine for TCG, with target lists across both channels, messaging strategy, and projected meeting volume. No obligation, no pitch deck. Just a plan.
Book Your Strategy Call