How Visora Helped a NYC Real Estate Firm Build 86 New Relationships

Overview

Brownstone NYC (BNYC) is a vertically integrated real estate development and management platform focused on acquiring, renovating, and repositioning properties in New York City — particularly within minority communities in Brooklyn, Queens, and the Bronx.

Rooted in a mission of community revitalization, BNYC works to preserve cultural identity, expand access to quality housing, and create economic opportunities for local residents. Their in-house model spans the full property lifecycle:

• Sourcing and acquisition of off-market and distressed assets
• In-house renovation through licensed contractors
• Development and modular construction partnerships
• Financing support through established lending relationships
• Sales, leasing, and property management under one roof

Challenge

BNYC had a strong track record of delivering successful development projects but needed a more consistent and scalable way to build relationships with aligned capital partners and industry stakeholders.
Their goal was to expand professional visibility and outreach beyond warm introductions and community networks — while staying true to their impact-driven mission.

Visora’s Solution

Visora designed and implemented a business development and relationship intelligence system to strengthen BNYC’s outbound visibility. The focus was on improving brand positioning, lead qualification, and outreach efficiency

Key components included:

• Refined positioning and messaging for credibility with institutional and community partners
• Multi-channel outreach system (LinkedIn, email, and CRM integrations) to improve engagement rates
• AI-driven lead scoring and automated qualification workflows to prioritize high-fit conversations
• Real-time data enrichment using proprietary behavioral and firmographic signals
• Conversion-optimized nurture sequences that handled follow-ups and education automatically

Results

Within the first campaign cycle, BNYC achieved measurable operational improvements in outreach performance and data quality:

• 86 new qualified business relationships established within 12 weeks
• 4–6x reduction in acquisition costs compared to paid ads
• Improved response rates through refined targeting and intent data
• Increased internal efficiency from automated lead scoring and qualification

These systems enabled BNYC to operate with greater predictability and maintain focus on mission-aligned growth, all without relying on paid media or manual prospecting.

Impact for Brownstone NYC

BNYC now manages its outreach and partnerships through automated systems that save time, increase visibility, and enhance credibility across the NYC real estate ecosystem.

Visora’s process empowered BNYC’s internal team to focus on project execution and community development, positioning them as a next-generation operator committed to sustainable urban growth and local impact.

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Disclaimer

This case study is provided for informational purposes only and does not constitute an offer to sell, a solicitation of an offer to buy, or advice regarding any security or investment product. Visora is not a broker-dealer, placement agent, or investment adviser, and does not participate in the offer or sale of securities. Any references to performance metrics, outcomes, or partnerships reflect marketing and operational results achieved through business development systems, not investment activity. Results may vary.