How Visora Helped a NYC-based Fully Integrated Real Estate Firm Generate $20M+ in Investor Pipeline

Overview:
Brownstone NYC (BNYC) is a vertically integrated real estate investment platform and project sponsor focused on acquiring, renovating, and developing properties in New York City—particularly within minority communities in Brooklyn, Queens, and the Bronx. With a mission rooted in impact investing, BNYC not only drives superior risk-adjusted returns for investors but also uplifts underserved neighborhoods by preserving cultural identity, enhancing generational wealth, and creating economic opportunities for local residents.

Their platform spans the full lifecycle of real estate investment:

• Sourcing & Acquisition of off-market and distressed assets
• In-house Renovation through licensed contractors
• Development & Modular Construction partnerships
• Financing via a robust network of lenders
• Sales, Rentals & Property Management under one roof

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Challenge:

‍BNYC had a proven track record of successful projects, but struggled with scaling investor acquisition beyond warm referrals and local networks. Their team needed a way to consistently generate high-intent investor conversations while maintaining alignment with their social impact values and multi-six figure minimum capital requirements.

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Visora’s Solution:
Visora implemented a full-funnel investor acquisition engine, powered by AI and intent-led outbound. Our engagement included:

• Refined positioning & messaging tailored to mission-driven HNW investors, family offices, and private capital firms
• Multi-channel outreach system (LinkedIn, email, and direct channels) designed to maximize reply and meeting rates
• AI Lead Scoring & Automated Qualification Workflows – leveraging behavioral and firmographic data to prioritize the most investable leads
• Real-Time Data Enrichment using 4 proprietary intent signal sources to surface high-propensity investors based on recent activity
• Conversion-optimized nurture sequences that handled follow-ups, objections, and education—automatically

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Results:

• In New York’s competitive market—where paid ads often cost $500–$750 per qualified investor—we generated 86 investor leads at just ~$116 each. That’s a 4–6x lower cost per lead, delivered without ad fatigue, compliance risk, or wasted adspend.
• 86+ investor-qualified leads in the first campaign cycle
• $20M+ in investor pipeline sourced in 12 weeks
• Focused investor profiles with multi-six figure minimum investment capacity
• Enhanced efficiency through AI-powered lead scoring and real-time qualification
• Better targeting through intent signal enrichment, delivering higher reply rates
• Each lead was HNW, VHNW, and even UHNW sourced based on verified signals, not just clicks or form fills

**This campaign was built for quality over quantity. Every conversation was with a high-caliber investor, not just a retail lead.

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Impact for Brownstone NYC:

‍BNYC now runs investor outreach on autopilot, freeing up their internal team to focus on deal execution. Our systems created more investor visibility, built credibility with mission-aligned capital sources, and positioned BNYC as a next-generation impact investment vehicle in the NYC real estate space.