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Blogs

Referral Program Rules for Financial Firms

Run compliant referral programs: disclose payments, follow FINRA's $100 gift cap and SEC's $1,000 agreement rule, perform AML checks, and keep records.

ROI Metrics for Financial B2B Business Development

Practical guide to ROI in financial B2B: calculate CAC and CLV, set LTV:CAC targets, measure sales cycles and funnel conversion, and use multi-touch attribution.

How Marketing Automation Platforms Handle Data Security

How marketing automation platforms use encryption, access controls, real-time monitoring, DLP, and compliance to protect sensitive customer data.

How CRM Compliance Impacts Financial Services

How CRM systems embed compliance—automating reporting, securing data, streamlining KYC and using AI to cut costs, speed onboarding, and simplify audits.

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