CoherentAI: $150K+ in Pipeline from Strategy-Led Outbound Campaign

Overview

CoherentAI is an AI SDR platform built to replace traditional outbound reps. It handles prospecting, objection management, and meeting booking through smart, human-like conversations—running 24/7 without added headcount. It’s designed for lean sales teams and GTM leaders who want intelligent outbound that scales.

Their goal: Make outbound smarter, more affordable, and fully automated.

The Challenge

CoherentAI had a strong product and engineering team—but no time to build a repeatable top-of-funnel system. They needed a way to reliably book demos with high-intent GTM decision-makers in SaaS, RevOps, and B2B services.

They weren’t looking to blast messages. They wanted a focused strategy to validate messaging, surface real demand, and drive consistent meetings.

What Visora Did

We started with a Demand–Target–Offer strategy session to nail positioning before sending a single message.

• Demand – Found buyer segments under outbound pressure (SaaS teams hiring SDRs or struggling with rising CAC)
• Target – Dialed in ideal titles (GTM, Sales, RevOps leaders) at $2M–$50M SaaS and service companies
• Offer – Focused on ROI: lower cost per meeting, faster ramp than SDRs, and AI handling objections end-to-end

Then we launched a custom outbound system:

• Lead List Creation – Built precise lists with enriched titles, buying signals, and company data
• Empathy-Led Sequencing – Messaging focused on ROI and performance, not technical fluff
• Live Inbox Management – We handled objections, re-routes, and booked meetings directly

Results

In the first campaign cycle:

• 10+ qualified meetings/month with GTM leaders
• 38% reply rate across channels
• $150K+ in pipeline generated
• Demo feedback confirmed strong alignment with buyer pain

Bottom Line for CoherentAI

This campaign gave Coherent more than meetings. It gave them a proven outbound engine, validated messaging, and clear market signals to guide their growth.

Now they have a repeatable system—and a live use case of what their own product can deliver.