How Visora Helped GPC Real Estate Streamline Operations and Scaled Investor Management with a Custom HubSpot CRM

Overview

Georgia Properties Consultants (GPC Real Estate) is an elite real estate consulting and investment firm based in Atlanta, Georgia. With over 25 years of industry excellence, GPC specializes in identifying, funding, and transforming high-potential properties into profitable assets for high-net-worth individuals and institutional investors.

Their process spans the full lifecycle of property investment:

  • Proprietary deal sourcing with off-market access
  • Streamlined funding through private lenders and capital partners
  • Value-maximizing renovations via trusted contractor networks
  • Strategic exits through high-margin resales or long-term rental portfolios

Challenge

GPC had built a strong reputation for precision and profitability—but behind the scenes, their internal systems weren’t keeping pace with the firm’s growth. Critical investor data was stored across spreadsheets, emails, and disconnected tools, slowing down deal execution and communication.

As GPC expanded its buyers list and investor base, the team needed a way to streamline backend operations, centralize data, and automate follow-ups—without sacrificing the white-glove experience that made them successful.

Visora’s Solution

Visora partnered with GPC to modernize their CRM infrastructure and automate backend operations using HubSpot, tailored to real estate investment workflows. Our engagement included:

  • HubSpot CRM Buildout
    Customized pipelines for property deals, investor stages, and renovation progress
  • Investor Lifecycle Automation
    Follow-up reminders, email workflows, and task creation triggered by investor activity
  • Data Cleanup & Migration
    Consolidated historical investor records, communications, and deal notes into one dashboard
  • Centralized Communication Tracking
    Integrated email and meeting tools to monitor investor touchpoints and nurture leads
  • Live Reporting Dashboards
    Real-time visibility into active capital, pending deals, and renovation timelines

Results

In just over 30 days, GPC transformed its backend into a centralized, automated engine—built for scale and speed.

  • 100% of investor communications and deal tracking now live in one place
  • 30–40% reduction in admin time due to automated follow-ups and task routing
  • Better handoff between acquisitions, funding, and renovation teams
  • Improved visibility into buyer readiness and deal status, allowing faster execution
  • CRM designed for long-term scale—ready for future capital raises and expansion

Impact for GPC Real Estate

With Visora’s system in place, GPC now operates with greater speed, clarity, and professionalism across every investor touchpoint. Their backend no longer limits growth—instead, it supports it.

What was once a manual, error-prone process is now organized and automated. The result? More time spent sourcing deals and serving investors, less time chasing spreadsheets and emails.

GPC’s CRM now reflects the same high standards they bring to every deal.

Real Estate Case Study Result 3