AI boosts B2B landing pages with real-time personalization, predictive lead scoring, and automated multivariate testing to improve conversions and funnel efficiency.
AI speeds up freight quoting from hours to seconds, improves rate accuracy, cuts empty miles, reduces costs per load, and integrates with TMS/ERP.
Define, measure, and predict customer churn in banks and lenders—metrics, data prep, models, segmentation, and tested retention strategies.
8-step checklist to align marketing and sales on revenue attribution: set goals, unify data, map account journeys, choose a model, and measure ROI.