Seven LinkedIn tactics for financial B2B marketers in 2025: thought leader ads, short-form video, AI personalization, ABM, UGC, revenue attribution, and data-driven optimization.
AI boosts B2B landing pages with real-time personalization, predictive lead scoring, and automated multivariate testing to improve conversions and funnel efficiency.
AI speeds up freight quoting from hours to seconds, improves rate accuracy, cuts empty miles, reduces costs per load, and integrates with TMS/ERP.
Define, measure, and predict customer churn in banks and lenders—metrics, data prep, models, segmentation, and tested retention strategies.